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Die Struktur von Modernisierung und Verjüngung der Industrie-
2ZIEL DER ARBEIT2
Improving Customer Relationships in the Sports Industry through the Use of E-Business formatIsbn:Softcover - 9783656983927 Dieses zu optimierenMaster's Thesis from the year 2011 in the subject Sport Sport Economics, Sport Management, grade: B, The University of Liverpool, language: English, abstract: The study examines the influence of online marketing on customer relationships in the sports industry. The primary aim was to investigate how customers perceive the use of online marketing and which factors and tools are most important for them. The enormous macroeconomic importance and the
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