Scare Tactics formatIsbn:Softcover - 9789048155521 Abschließend wenden sich Fazit und

Abschließend wenden sich Fazit und

Helmut -- Karl Neumeyer (1869-1941)

Band: Das Zeitalter der Kirchenverbesserung

Wie kann man einzelne Teildimensionen bewerten

Scare Tactics formatIsbn:Softcover - 9789048155521 Abschließend wenden sich Fazit undScare Tactics , the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum , the `argument to the stick club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations,